CONTENT ALCHEMY

Copywriting support for equine professionals

From websites to socials, email lists to educational materials, onboarding packages and intake forms... there are so many ways we communicate with our clients, and a lot of it is written.

I totally get that not everyone is a writer (or even wants to be!), but it’s a skill every entrepreneur needs to have in order to do the thing you actually love to do—practice your craft and give your clients an amazing experience!

But if people don’t know who you are and how you can help them, they’ll miss out on the magic of working with you!

Enter Content Alchemy.

Find Your Voice

Inside Content Alchemy, we’ll work together to find the language you would use to explain your work, while also pulling in the wisdom of your Cosmic Codes to tap into your authentic voice.

This is not me writing your content for you—this is all about helping you find your own copy style, as well as coaching you on how to clearly communicate the essence of your work and educate your clients on why it would benefit them.

I will teach you the tools I’ve learned as a journalist and creative writer so that you’ll have foundations to work with every time you sit down to write. I’ll also edit your content to make sure it’s ready to be put to work in your website, emails, socials, PDFs, pamphlets or wherever else it gets to shine!

Copywriting + Editing

Ever sat down to write content for your business and end up spending an hour staring at a blank page and flashing cursor?

Me too! We’ve all been there. Luckily, I have an arsenal of tools to help me when I’m feeling stuck, and I can teach them to you too.

I’ll help you de-mystify the copywriting process and find your authentic voice so that everything you write feels like you. This is all about your voice, your style, your story.

And I’ll be editing your work every step of the way, offering you guidance on how to make your content clear and compelling, and making sure it’s refined and perfectly polished before you share it with your community.

Content Creation

Okay, so you’ve got your copy written, refined and edited... now what?

Let’s be honest, this is the really fun part, because now you get to decide how you use it!

This is where you can really bring your copy to life, creating a visual story that makes your words even more compelling while keeping in alignment with your branding.

I have supported clients with website designs, Canva templates for social media posts, marketing campaigns, educational materials, onboarding PDFs and more.

Cosmic Codes

What does your Human Design and Astrology have to do with content creation? A LOT!

Your Cosmic Codes hold the keys that can help us unlock your authentic voice and the ways that you are uniquely designed to share your work and message with the world. It’s literally written in the stars!

This is not meant to confine you to a box or a certain content style. But what it can be is a source of inspiration and an incredible guidebook for you to work with when you’re creating your content!

Why Work with Me?

I know so many equine professionals who struggle to find the words that accurately express both the magic and the tangible results of their work.

This is a space I know very well through my experiences in my own businesses as an equine bodywork practitioner, educator and mentor, equine-facilitated coach, and Human Design and Astrology reader. I also have a background in journalism, design, and have studied writing from both a marketing and creative perspective. 

I have supported many professionals with their copy and client communication from bodywork and hoof care practitioners, to animal communicators and intuitives, to energy workers, equine-facilitated coaches, educators, mentors and more.

I speak the language of your work, have experienced what it’s like to be both the professional and the client, and know how to communicate with people at all stages of their journeys.

And a 6th Line with a Sagittarius stellium, education + empowerment are my jam! Which means my goal is for you to leave the container feeling confident in your ability to communicate your work and offers to clients with clarity, connection and congruence.

Logistics

I have found that the combination of live calls and behind-the-scenes editing sessions get the best results for my clients.

Our live calls are where we discuss your project, your goals and your target audience. Then we work together to find the language you would use to explain your work, while also pulling in the wisdom of your Cosmic Codes to tap into your authentic voice (you know, the one that often gets left behind in the name of professionalism).

I’ll also teach you the tools and techniques you’ll need to write your copy and create content that feels aligned with your brand.

LIVE CALLS + EDITING SESSIONS

Once you have your copy written, I get to work my magic in the editing process. Editing sessions can take place before our after our live call(s) , depending on how far you are in the writing process when we begin.

Sometimes clients already have copy that we work with as our jump-off point. Other times, our first live session is where we discuss what copy needs to be written and make a content outline so you can get the writing process underway with clarity and direction.

Live calls are also where we discuss the tweaks and suggestions from my editing sessions, as well as discuss options for filling in any gaps in your copy. We can also create plans for future content such as marketing strategies, website copy, email and social media campaigns, etc.

Whatever you need, I’m here to support you!

Packages + Pricing

Content Alchemy is currently being offered as three options: Refine, Intensive and Immersive.

Each is designed to support you at a specific stage of your project. Book REFINE for a single session to edit your content and fill in missing pieces. Choose INTENSIVE for a more in-depth package where we can explore your writing style and brand voice, create copy and get it polished. Or choose IMMERSIVE to have me as a dedicated member of your creative team, working alongside you to help bring your project to life!

  • Choose Refine when you already have most of your copy written and are looking for support with editing, filling in the gaps and creating cohesion throughout your content.

    Refine includes:
    + ONE 60-minute live call
    + ONE editing session (can take place before or after our live call)

    $244 CAD
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  • Choose Intensive when you need help dialling in on your message, starting or completing the copywriting process, and/or creating a content outline.

    This container allows us to go back and forth across four sessions, which gives us space for strategy, creation and refinement.

    Intensive includes:
    + TWO 60-minute live calls
    + TWO editing sessions 

    $444 CAD
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  • The Immersive experience is for those who need support across an entire project or campaign. This could be a website build, the launch of a new business, offering or project, an in-depth marketing campaign or the creation of a set of content to be used across your brand on multiple platforms.

    Connect with me to chat about your specific needs and we can co-create a container that best suits you. 

    Starting at $555 CAD